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1. Press Release
The Gourmet Bachelor press release generates media coverage with influential magazines, newspapers, blogs, radio, TV and celebrity events.

The Gourmet Bachelor 2011 Press Release
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2. Website / Hybrid Blog
thegourmetbachelor.com includes a dynamic news feed, Web 2.0, social share, TGB TV, SEO, restaurant guide, SEO recipes, press gallery, newsletter sign up, e-commerce processing, wine chart, weekly food, wine, travel, music tips by Chad Carns and feature writers.

TGB Hybrid Website Blog
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3. Social Media
TGB social media sites engage fans with unique offers, videos and exclusive tips increasing Google search results for thegourmetbachelor.com.

TGB 12Pt Marketing Strategy - 3 Social Media
4. E-letters
TGB e-letters announce press release, upcoming events and Chad Carns’s food and wine articles to friends, fans and media.

TGB 12pt Marketing Strategy - 4 eletters
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5. In-Store Promotions
The Gourmet Bachelor promotional material reach influential foodies on counter tops and store windows below Food Network Studio in Chelsea Market and at Murray’s Cheese, Ottomanelli’s Meat Market and Essex St. Market.

TGB 12pt Marketing Strategy - 5 Ottomanelli’s Meat Market

TGB 12Pt Marketing Strategy - 5 Counter Top Recipe Cards

TGB Promotional Window Posters

TGB Promotional Window Posters

TGB Promotional Window Posters

TGB Promotional Window Posters
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6. Live Events
Chad Carns participates in live celebrity events with Morimoto, Alan Cumming, Food Network and Bravo chefs; cooks for editors at Conde Nast & Hearst NYC; and gives live cooking demos on his national cookbook tour.

Chad Carns prepares Balsamic Chicken live in Greenwich Village
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Greenwich Village Launch Party
Chad Carns prepares Balsamic Chicken live with a bachelor from the crowd during The Gourmet Bachelor launch party.

Chad Carns prepares Balsamic Chicken live with a bachelor from the crowd.
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Condé Nast & Hearst Cafe, NYC
Chad Carns prepares Korean BBQ as honorary guest chef for editors from Vogue, GQ, Rolling Stone, Food & Wine, Marie Claire, Gourmet, Food Network, Details and Wired.

Chad Carns prepares Korean BBQ, Condé Nast & Hearst Cafe, NYC

TGB Event Poster: Press Coverage Ideas
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Book Signings / Live Events
Chad Carns signs cookbooks in Miami, Connecticut, Pittsburgh, New Jersey, New York and participates in celebrity events with Alan Cumming and Food Network Iron Chef Morimoto

Chad Carns signs cookbooks; Participates in celebrity events
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7. Online, Blogs
The Gourmet Bachelor cookbook creates a viral buzz with influential online magazines, food blogs, and social communities including Chow.com, Snooth.com, BravoTv.com, ToniOnNY.com and Marieclaire.com.

The Gourmet Bachelor online media coverage
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8. Print Media
The Gourmet Bachelor cookbook received additional coverage in national magazines and local newspapers including Marie Claire, The Villager, Next Magazine and Pittsburgh Post-Gazette.

The Gourmet Bachelor Print Media Coverage
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9. Outdoor Advertising
The Gourmet Bachelor reached yet another audience with strategically placed outdoor posters.

The Gourmet Bachelor Outdoor Posters

The Gourmet Bachelor Outdoor Posters

The Gourmet Bachelor Outdoor Poster

The Gourmet Bachelor Outdoor Poster
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10. Video
TGB celebrity videos, cooking demos, wine tasting and travel shows engaged viewers on youtube, facebook and thegourmetbachelor.com.
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Food Network Iron Chef Morimoto reveals “Bachelor” recipe
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Chad prepares Tuna Ceviche live at Greenwich Village Food Festival!
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Friday Night In!: Carns prepares Scallop Ceviche Hot Chili Oil in his Greenwich Village kitchen
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TGB Travel: Chad visits “Hydroponic” farm in Anguilla & Beach BBQ in St. Martin
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11. Radio
TGB receives online radio exposure when Chad Carns shares his Superbowl party recipes including Korean BBQ on blogtalkradio.com and Apple podcasts.
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12. TV
Chad Carns leverages the success of TGB media strategy to reach a national TV audience on the Today Show, Miami, Tony On NY!, Connecticut Style and Bravo.
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Chad Carns prepares four TGB dishes LIVE on Today Show, Miami, NBC
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Chad Carns prepares Balsamic Chicken on Connecticut Style
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Chad Carns prepares three recipes from “bachelor” ingredients on Toni On! NY, WPIX
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The Gourmet Bachelor cookbook is sold in stores across the country and online.
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Contact: Chad@thegourmetbachelor.com





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